(Protocol) Pinterest is taking a stand against climate change misinformation, as it did with COVID-19 vaccine myths. And while Pinterest isn’t really the first platform anyone thinks of when it comes to the spread of fake climate news, its stance could push other social media companies to be more aggressive.
The platform announced Wednesday that it’s taking down false and misleading information related to climate change and conspiracy theories in both content and ads. That includes content that rejects the existence of climate change, the human influence on global warming and information that contradicts scientific consensus on the matter. Pinterest will also remove “harmful, false or misleading” content about public safety crises like extreme weather events.
Sarah Bromma, Pinterest’s head of Policy, said the new policy expands on its current rules against public health misinformation, which were set in 2017.
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