(Fortune) All eyes are on the Securities and Exchange Commission, which is expected to vote on a new set of climate disclosure rules for public companies in its meeting today that began at 11 a.m. The guidance would make it easier for investors to make an apples-to-apples comparison of companies’ carbon footprint. It will also likely give a leg up to a host of private climate tech companies.
Consistent disclosures could make eco-conscious startups more likely to stand out in the market when they go public—which, of course, makes them all the more alluring to investors when they’re still private.
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