(Axios) Google’s dominance of the online advertising and ad-tech markets violates U.S. antitrust laws, a federal court ruled Thursday, in a decision that could scramble the massive digital ad universe.
Why it matters: It’s the second major recent antitrust loss for Google, after a different court ruled last year that the giant has abused its dominance of the search market online.
How it works: The federal government and 17 states who brought the suit seek to force Google to sell off part of its “network” ad business, which sells ads on other publishers’ inventory.
Read more here.
Posted in Uncategorized