(GreenBiz) Last week, news circulated that a number of mission-driven companies plan to launch IPOs this fall. And if you’re an investor who pays attention to certain media outlets, you might have gotten the impression these stock-selling charlatans — with their eco sneakers and their hippie yogurt — are out to hoodwink you.
Not that anyone came out and said that, but the implication is there in the exaggerations, the language, the general attitude of those in the media who just don’t buy this whole touchy-feely mission-driven thing, or perhaps feel the need to pander to the portion of their audience who don’t.
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