(Axios) The SEC has issued new general solicitation guidance that makes the process much less onerous for private equity and venture capital.
The big picture: We may not see Times Square billboards advertising new funds, but it’s at least theoretically possible.
- Firms also would be able to discuss fundraising efforts with reporters.
Catch up quick: The Obama administration had tried to open the floodgates to general solicitation in 2012, via the JOBS Act, but it never really caught on.
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