For Allbirds, Warby Parker, Other Fall IPOs, Greed Is Out. Do-Gooding Is In.

(WSJ) Forget Gordon Gekko. The hottest companies launching IPOs are branding themselves as do-gooders.

A new generation of companies, including startups such as Rent the Runway Inc., Chobani LLC, Warby Parker Inc. and Allbirds Inc., are on tap to go public this fall, people familiar with the matter say. They will be doing it with this message: It isn’t just about the money. It is also about the mission.

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