(The Wall Street Journal) A company that can measure the carbon footprint of Parmesan shavings for a salad maker was valued at $1 billion by its investors last month.
Watershed Technology Inc. sells software that allows companies to quickly work out their environmental impact. That information is in high demand for investors and increasingly by regulators, creating a hot but already crowded market.
For Sweetgreen Inc., Watershed counts the greenhouse-gas emissions from salad ingredients like Parmesan. Cheese is one of Sweetgreen’s most carbon-intensive ingredients but also one that is tough to measure. Its emissions depend in part on how the company’s suppliers deal with their cow’s manure.
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