(Global Witness) In April of last year, Facebook CEO Mark Zuckerberg admitted during congressional testimony that climate disinformation is ‘a big issue’ on the platform. In an effort to combat this, Facebook created its ‘climate science centre’; an information hub designed to ‘connect people with science-based information on climate change’.
Facebook also expanded their flagging of posts regarding climate with information labels linking to their climate science centre and announced a one-million-dollar grant program to support organisations working to combat climate misinformation – a sum akin to about thirty minutes of company profits.
Our investigation found that despite the platform’s promises to mitigate climate disinformation, Facebook’s algorithm continues to recommend pages with content promoting theories that…
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