The struggle for the soul of the B Corp movement

(Financial Times) When Nestlé subsidiary Nespresso was awarded “B Corp” status in May 2022, the founders of tiny Glen Lyon Coffee Roasters could scarcely believe it. Their initial reaction was “dismay”, the Scottish firm said in a post on its website last summer. It had only just attained the same certification, which demonstrates enhanced commitments to environmental and social goals, and felt there was a big difference between its own achievements in that field and those of the Nestlé-owned megabrand…

The controversy is part of a wider debate about the future of the B Corp movement, which started in the US but now includes thousands of companies around the world who are certified as “a force for good”.

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