Working with the military is lucrative. For enterprise AI companies, it’s also a minefield.

(Protocol) Enterprise tech companies often post customer logos on their websites as signals of their sales prowess, like service medals on a military uniform. But when AI tech vendors spotlight their work with defense industry customers, it’s not always considered a badge of honor.

As talk of war and national security intensifies in the wake of Russia’s invasion of Ukraine, the U.S. Department of Defense is on a mission to integrate data analytics and AI into every facet of its operations, from logistics to missile technology development. While some tech companies like C3.ai see providing AI software to the U.S. military as a way to help protect democratic values — and profit — to others, it just screams killer robots.

When asked last week during its Q3 2022 earnings call about how the company could assist the DoD and its allies in Ukraine, C3.ai CEO Thomas Siebel did not hesitate to highlight the opportunities for enterprise AI software companies.

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