(Harvard Business Review) Over the last five years, the corporate world has focused increasingly on implementing stakeholder capitalism through Environmental, Social and Governance principles (ESG). However, is ESG a distraction to cash-strapped talent and time constrained startups? Should founders build their business first and worry about ESG later?
Quite the contrary: start-ups have an advantage over larger companies whose “installed base” of assets, products and culture often needs to be undone to be consistent with ESG principles. Startups can build it right from the start, avoiding costly rework later. And they can do this in a way that accelerates the urgent search for product-market fit versus distracting from it.
Here is a novel approach for founders to launch their ESG journey… Read more here.